There has been a huge influx of theories that Video is going to reign for the next few Years in the Digital Marketing industry. While the studies are not new and have been in circulation for the past few years, but this time it sure heads to be far more substantial.
Huge amount of research has been going on for encrypting the ways Videos have been directly influencing Digital Marketing. We are going to show some crazy numbers that supports Video Marketing claims.
Fasten your seatbelts:
The Projection and Number of Uploads
A leading IT and Networking company Cisco has projected that more than 80% of all Internet Traffic will be Video by 2021.
While this might seem a little outrageous now, but with the number of Videos posted in Internet now this prophecy might well come true. An average monthly Video content posted in Internet surpasses any major television networks content for the past 3 decades.
Smaller Companies using Video
Couple of Years back Video producing was phenomenon that was considered affordable only for the larger companies. While the Giants are still producing far more videos compared to others, smaller companies too have started forging themselves.
In fact, Smaller companies are holding their own now when it comes to creating engaging Videos. These companies are seeing video platform as a leveling field, using which they can outshine any competitors.
With the technological development and wide spread of Knowledge, more talents across the globe have taken it to themselves to create equip themselves with skills to develop engaging Videos. This has created a positive mind frame for smaller companies and gave them a path through which they can be impactful and resourceful. While this has also made larger companies rethink their Video Strategy.
This recording shows that small businesses use lesser external resources for Video Marketing, with only 1 out of 4 only reporting that they have hired external resources. On the other hand, larger companies, with higher work force, are still preferring external agencies. This might also be one of the major reasons Larger companies are producing higher quality Videos.
Digital Marketing Firms are Happy
I am in Digital Marketing field and when one of my campaign runs successfully the amount of adrenaline rushes is simply addictive. There is nothing more aspirational than producing a good social media campaign. With Videos being a reason for 90% of customers buying decision and 64% customers feel seeing a Video as deal-maker, we have found an unparalleled formula for success. With Digital Marketing being a volatile field, a sure shot success formula really makes our job lot easier. Marketers also have gone on to say that 66% of them have been receiving more qualified lead out of Video Advertisements, what is more satisfying than creating a sales funnel for your client.
Marketers also have gone on to say that 66% of them have been receiving more qualified lead out of Video Advertisements
More Business are into Video Now
The number of business using Video on landing pages jumped to 60% this year, a whopping 11% increase from last one. The number of business using Video in email also increased to 46% from 36% in 2018.
While almost 72% customers prefer seeing videos to learn about a product or services. Interestingly more than 59% of Senior Executive (Decision Makers) favoured Videos over Text. This has led to as many as 86% of business using Video on their website landing page and 77% of them using Video updates in Social media pages.
With the wide spread of Video across Social Media, different varieties of Videos have surfaced now. Let’s look at them.
Comments